Due to its multiple offerings, The District has an expansive customer draw that encompasses over 45% of Greater Melbourne.
In addition to the 2.3 million people within its total trade area, mobility data illustrates that 33% of The District visitors come from outside this catchment area.
The District has an exceptionally wide customer base that, unlike most assets, is driven by multiple factors:
Entertainment
The District is becoming the destination for entertainment in Melbourne with offerings such as Artvo and the largest Archie Bros in Australia.
Events
Docklands is the only home to a number of leading events and the location for pre and post functions for Marvel Stadium’s numerous offerings.
Food & Beverage
The District provides exceptional choice for dining offers with 34 F&B tenants.
Daily Needs
Servicing a primary catchment area for their convenience and service retail needs. As Docklands’ population grows, this will continue to become a more important overall driver of the centre.
Office
As one of the few amenity offers in Docklands, the office worker population is a major driver of day time customers.
Hotels
With over 2,500 hotel rooms in Docklands, The District provides the best amenity in the area for these guests.
Docklands Studio
Melbourne’s tailor made studios provide a significant and captive population throughout the year.
Retail
With over 18,000 sqm of retail space, The District is a destination for retailing with some of Australia’s best retailers including H&M, Uniqlo, and Hype DC.
